Strategie modrého oceánu

Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, (the world's second largest business school). She is also Co-Director of the INSEAD Blue Ocean Strategy Institute. She was born in the United States.

W. Chan Kim is Co-Director of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France (the world's second largest business school). Prior to joining INSEAD, he was a professor at the University of Michigan Business School, USA. He has served as a board member as well as an advisor for a number of multinational corporations in Europe, the U.S. and Pacific Asia. He is an advisory member for the European Union and the Country Advisor to Malaysia. He was born in Korea.